JHF and Brazil have a very deep relationship, being one of the earlier regions for product exports. With the deepening promotion of the 'Belt and Road' development initiative, China-Brazil cooperation will become even closer. The JHF brand association integrates local characteristics, actively lays out, and allows the 'Made in China' craftsmanship quality to permeate every aspect of the JHF brand's overseas expansion, further establishing a stable 'rooted' presence in the South American market.